Public relations practitioners judge if information and stories we are given are newsworthy or not. Show
Sometimes company representatives don’t stop to think if the information is actually newsworthy. For those of us in public relations however, to determine if something is newsworthy entails deciding if it addresses the reporter’s audience and if it is worth the reporter’s time and effort to gather information, interview, and write the piece. In order to determine newsworthiness, you must position yourself as an objective outsider, and remove your rose colored glasses that everything your company does is worth writing about, in order to make such a judgment. Here are a few tips to consider to help you determine if your information or story is newsworthy:Impact and Appeal of Story:What is the impact of the information or story? It is always helpful if your story directly impacts the reporters’ audience. Example: A common example of impact and appeal comes from the food industry. If there is a dairy farm that finds it has bad eggs and they are the supplier to fast food chains across the country, sharing their story will impact and interest fast food consumers across the country. Proximity:Is the event close by or how impactful is the news to the local area? Example: Each year the Little League World Series takes place, but a few years ago it was covered more intensely by the Philadelphia news outlets because of the involvement of the local team, The Taney Dragons. Prominence:Are the people or company prominent and influential in your community? Example: Many times when you think of prominence, you think of people. However, prominence can also include companies. A client, Prudential Fox & Roach was acquired by Berkshire Hathaway HomeServices. Since the Fox & Roach name is so well known in the region and Berkshire Hathaway name is known nationally, their acquisition garnered media coverage far and wide. Timeliness and Relevance:Is the information or event happening in the future? If it happened a few days ago, it’s likely no longer newsworthy. Example: Independence Seaport Museum opened a land market exhibit in November 2018. Two months before the opening Maven began outreach to reporters for the media preview. This ensured that the reporters were able to attend to gather the information and see the exhibit two weeks before it opened to the public. This allowed reporters to post their stories the week the exhibit opened. Novelty:Is there something different about the story or does the information deviate from the norm in some way? Example: Yahoo.com covered the story of the Dogs of the Titanic. This was a novelty because not many think of the dogs that didn’t make it when the Titanic sank. Human Interest:Does the story connect with the audience on an emotional level? I always refer to this as “pull on the heart-strings” stories. Example: 9/11 and the Boston Marathon bombing are just two tragedies in the United States that resulted in human interest stories. After the tragedies media focused on the survivors’ stories from the hospital about the tragedy and how it affected and changed their lives . A First of it’s Kind:Is your information revolutionary or cutting-edge? If so it can attract attention over other information. Example: It isn’t every day that a story you have is a “first-of-its-kind,” but when you do it is important to leverage that fact in your media materials. A client, received news coverage from their announcement of being the first Federally Qualified Health Center in the state to offer on-site legal services. Surprise:Does the story or information share an unknown or shocking story? Example: In 2013, Kanye West was launching his “Yeeezus” album. At the same time he had an interview with The New York Times where he shared unusual and shocking answers that you wouldn’t expect in an interview. This surprising story led to many news outlets across the world talking about his responses. These tips only provide a simple overview to determine newsworthiness, but it is a good start to help you decide whether story ideas should or shouldn’t be sent to the media. Posted In Maven Communications, Media Relations, Public Relations
the news media were so committed to providing balanced reporting they unintentionally amplified the view of skeptics and gave them more credibility then they deserved.
When there are more potential news stories than there is time or space to report them, decisions about which ones will get reported are usually based on their....? ****
Newsworthiness is usually determined by all of the following EXCEPT....:
guidelines in the Associated Press Stylebook.
Conceptually, the fundamental notion underlying any definition of news is....:
What factor is NOT used in determining newsworthiness of a story....?
cost to collect information
James Gordon Bennett, any early Penny Press publisher, helped establish the view of news as we still know it by his emphasis on:...? ****
stressing speed and timeliness in gathering and reporting the news.
___________ organized the first newsroom and reporting staff.
Bennett's paper was one of the first to be used in the practice of "news beats" which were....?
a subject or part of the city a reporter was assigned to cover for the sake of gathering news.
As it evolved, the Bennett model of news became all of the following EXCEPT:
bylined to feature highly visible reporters.
Which of the following helped develop the concept of journalistic objectivity in the news?
creation of the associated press.
The problems that the text highlights with the Bennett model of news include all of the following EXCEPT:
ego-driven reporters aggrandized themselves and got front-page coverage with sensationalism.
The communist scare fueled by Senator Joseph McCarthy was characterized by all of the following EXCEPT: ____________.
an assassination attempt on McCarthy by Soviet KGB operatives.
Senator McCarthy's inconsistencies, questionable behavior, and unsubstantiated accusations were finally revealed by: _____________.
Edward R. Murrow while working as a television reporter for CBS News.
The Pulitzer-Hearst circulation war can be traced to ___________.
a quest to sell more copies.
Some historians argue that yellow journalism may have helped to precipitate which war? _____________.
When was the first paper published in the original colonies that became the United States? ____________.
It has been an ongoing journalism tradition since the Colonial Period that ___________.
news should be defined by the reader's interest and not the governments decree.
All of the following are characteristics of the Penny Press EXCEPT: ____________.
their one-cent selling prices were still higher than average working people could afford.
What period of journalism during the late 1800's was marked by sensationalism that often included untrue stories? _____________.
One of the biggest circulation wars of the Yellow Journalism Era was between _____________ & _____________.
Pulitzer's New York "World" and Heart's New York "Journal."
The term 'yellow journalism' which became synonymous with sensationalism and excess actually came about as a result of _____________.
an ownership struggle over the rights to publish a comic strip called "The Yellow Kid."
The Hutchins' Commission called on news media to become more socially responsible by ___________.
presenting the news in a context that gives it meaning.
Although welcomed by some, especially academicians, the Hutchins Commission Report was criticized by all of the following EXCEPT: ____________.
Richard Nixon, who wanted to place more government control on the media.
The Hutchins Commission wanted the media to provide a context for the news as well as an account of the day's events that was all of the following EXCEPT: ___________.
Since neither Bennett model of news or the Hutchins model is totally suited to today's news environment, a new hybrid model has been introduced by ____________.
The Hutchins' Commission's call for increased social responsibility in reporting the news was partly fueled by its concerns about _____________.
the superficial, deadline-driven reporter tactics
Today, the Hutchins Commission's concerns about the declining number of new sources _____________
has become a moot point due to the proliferation of internet and cable news sources.
Seeking a middle-ground between fact-centric event coverage and trying to provide context, The New York "Times" now labels stories with all of the following categories EXCEPT: _____________.
Seeking a middle-ground between fact-centric event coverage and trying to provide context, The New York "Times" now labels stories with all of the following categories EXCEPT: ______________.
With its new approach that adds more perspective and context to traditional news coverage, the New York Times has chosen to alert readers to these different types of stories by _____________.
including the story category of interpretive pieces in a heading above the headline.
The notion that news reporting should be "objective " gradually developed in response to all of the following influences EXCEPT: ____________.
the fear of violating the First Amendment by appearing to take sides in political campaigns.
Which of the following reflect the values that sociologist Herbert Gans discovered in his study? __________.
journalists have mainstream values.
The fact that American journalists favor U.S. style democracies and capitalism is evident in all of the following observations made by Herbert Gans EXCEPT: ____________.
business corruption and misbehavior are treated as understandable common practices.
According to Herbert Gans, whether American journalists are reporting on physical or social disorders, their primary interest is in ______________.
contributing in some way to helping correct the problem and restore order.
Seeing things on the basis of personal experience and values is known as _____________.
One common trait Herbert Gans found amongAmerican journalists is that they ___________.
prefer stories on corporate individuals who live out the American dream.
The news media role to monitor the performance of government and other institutions is called ____________.
The amount of available time or space, also known as the ___________, tends to be much more consistent in broadcasting than in newspaper or magazines.
A story that may make the evening news one day but not another could be the victim of ___________.
What academicians call "the consensible nature of news" can more colloquially called all of the following EXCEPT: ___________.
getting a confirming source
Web sites that regurgitate news compiled from other sources or that offer pass-through links to other sources are called ____________.
News can simultaneously be gathered from a variety of different online sites by using any of the following EXCEPT: ____________.
The difference between traditional news organizations and the plethora of blogs and other web sites that provide news and information is ___________.
traditional news organizations have built-in safeguards to check accuracy.
The first code of ethics for journalism was created by the American Society of Newspaper Editors in the ____________.
Those who decide what news to carry, when to carry it and how to present it are called __________.
The 24/7 nature of news and the need to put news on the Internet has resulted in ___________.
less independent reporting by traditional news organizations
Many news organizations have eliminated or reduced staffing at bureaus in outlying areas because ____________.
finances have forced drastic budget cutbacks
Which news organization was the first to provide nonstop coverage? ___________.
The ability to provide up-to the minute news updates has resulted in ___________.
Which of the following is NOT a disadvantage of live news coverage? ___________.
it takes less time for viewers to absorb information
Enterprise reporting that reveals new, often startling, information that official sources would often rather not have revealed is called ____________.
Bob Woodward and Carl Bernstein are best known for their reporting on a presidential scandal that became known as ___________.
Investigative reporting during the early 1900s was called ____________.
Which of the following is an example of soft news? _____________.
a newspaper publishes a list of tips on how to save on wintertime heating costs.
Soft news includes all of the following EXCEPT: ____________.
local traffic reports and accident coverage
The consensible nature of news means that different news agencies ____________.
are likely to offer the same type of news coverage.
All of the following are variables that affect what is and isn't reported in news on a particular day EXCEPT: ____________.
the circulation of the newspaper or ratings of the newscast.
When did entertainment evolve as part of human culture?
before the emergence of written human history.
The core categories of media entertainment remain:
Entertainment came into the age of mass communication and began to reach large, mass audiences with the introduction of:
Johannes Gutenberg's movable type.
Broad thematic categories of media content are called:
Which of the following would NOT be considered a thematic genre of entertainment?
Which of these entertainment categories contains the clearest genres within itself?
The youngest woman to ever make the Forbes list of the 100 Most Influential Females in the world was?
Attending a Broadway show, you would be witnessing an example of:
A live, on-site performance is said to be a(n):
What is the primary difference separating an authentic performance from a mediated performance?
A blockbuster movie shown on television would be considered?
Special adjustments made to ensure that the message of a performance will be effectively delivered by mass media transform the performance into what?
Which came first in the ongoing waves of popular television content?
What is the ultimate determinant of genre trends?
Rhythm and blues emerged from early black music during the?
Hillbilly music had its origins in the?
English ballads and ditties brought to rural Appalachia
Early rock'n'roll rock music can be best understood as an evolution that sprang from what?
Sam Phillips was important in the emergence of rock-n-roll because he?
What happened immediately after Natalie Maines of the Dixie Chicks criticized President George Bush for the Iraq War?
their music was banned from many radio stations
What was the major response of major recording labels when independent producers introduced rap music?
they initially missed the significance of it
Sports as popular media content can be traced to what?
regular coverage of James Gordon Bennett's New York Herald
Celebrity coverage of sports began in 1910 with prize-fighter John L. Sullivan covering a title heavyweight fight in?
In 1921, Pittsburgh radio station KDKA was the first to carry what type of programming?
play-by-play baseball games
Who created Sports Illustrated?
Roone Arledge created what popular sports program for ABC in 1961?
What was Les Brown describing when he said, "At once topical and entertaining, performed live and suspensefully without a script, peopled with heroes and villains, full of action and human interest and lanced with pageantry and ritual"?
Which sports event attracts the largest worldwide television audience?
In recent years, the major television networks have come to view sports programming as what?
How big is the U.S. sex industry?
$8-10 billion revenues a year
What Irish class was originally banned in the U.S. because of its sexual content until a 1930 court decision?
What is the difference between obscene material and pornographic material?
obscene material can be banned by the government, while pornography cannot.
What does Miller Standard define?
which sexual content is protected from government bans
In order for material to be banned as obscene....?
it must fail all three of the tests set forth by the Miller Standard
Which of the following is NOT protected by the 1st Amendment?
A U.S. Supreme Court ruling against Sam Ginsberg, a New York sandwich shop owner, remains the legal basis for....?
laws prohibiting the sale of pornographic material to children
What was the upshot of the Pacifica case?
broadcasters became more careful of their content at times that children might be listening.
Which comedian was at the heart of the Pacifica case?
In response to criticism about sex and violence in video games, the gaming industry has....?
devised a rating system with "EC" for early childhood and "AO" for adults only
a movie-maker whose cinematic contributions are significant and original
Who of the following figures in film-making would NOT be considered an auteur?
Movies produced by Hollywood's studio system and the romance novels published by Harlequin are both examples of....?
production-line entertainment
The term "pulp fiction" was first coined to denote....?
inexpensively produced short novels
According to the descriptions in the textbook, the television show Dancing with the Stars would be classified as an example of....?
Who categorized cultural and artistic works along socioeconomic and intellectual lines to draw distinctions between high-culture, and low-culture audiences?
The Taliban has driven a once robust movie industry underground in what country?
Susan Sontag wrote "On Culture and the New Sensibility" that....?
said pop art has cultural and social value
A lowbrow audience would most likely read....?
What word became popular during the 1960s after elitist began to accept Susan Sontag's view that pop art could have artistic and cultural merit?
Which of the following items of clothing now accepted as appropriate attire for people of all ages and socioeconomic backgrounds, was once shunned, even banned, because of its unsavory image?
The undesirable image of denim jeans was fueled by all of the following movies EXCEPT
Starting in 1957, the organization and venues that began banning blue jeans and refusing entry to people wearing denim included all of the following EXCEPT
major league baseball parks
Public Relations can be defined as a tool to
establish beneficial relationships
Public relations is mostly a tool used by....?
The 'public' in public relations refers to
any constituency with which an organization relates.
Dialogic theory in public relations is....?
a practice in which there is genuine dialogue to negotiate relationships
Among the major characteristics of dialogic theory in practice are all of the following EXCEPT....?
One of the most important features of the dialogic theory of public relations is....?
The dialogic theory of public relations stresses all of the following EXCEPT....?
awareness that the audience is means to a desired end.
Public relations practitioners doing their best work contribute to the common good of the whole society in all of the following ways EXCEPT....?
creating positive public impressions of everything their organization does.
A key difference between PR and advertising is that PR....?
is an upper-level management activity.
A feature of advertising NOT shared by public relations is that....?
time and space are purchased
Why is the success of a PR effort difficult to gauge?
PR tries to build good will which is intangible and hard to measure in concrete terms
This is a packet provided to news reporters to tell the story in an advantageous way....?
An informational story, whether written words or a fully-produced broadcast piece, given to the news media in hopes it will be passes on to the media's audiences is called a....?
Which of the following is NOT true about news releases....?
whomever submits the release pays a flat rate for each release given to a news medium.
During the 1800's, social darwinism was used to justify abuses by....?
One problem railroads faced during the late 1800s that was corrected by solid public relations was....?
Ivy Lee, and early public relations practitioner, encouraged his clients to deal with negative publicity by....?
telling the truth while putting a human face on their organization and its accomplishments.
Ivy Lee's new ideas about winning public support included all of the following EXCEPT....?
keeping sensitive issues like strike-breaking strategies off the public record.
After a massacre at a Colorado mining camp this PR professional helped John D. Rockefeller improve his image:
What did Ivy Lee advise John D. Rockefeller Jr. to do after the Ludlow Massacre....?
tour the Ludlow area to show his sincere concern.
What myth-shattering episode occurred following Rockefeller's address to miners and wives after the Ludlow massacre....?
Rockefeller danced with almost every miners wife.
Who made puffery promotion high art....?
Extravagant claims about one's product or organization are referred to as....?
The potential for public relations on a massive scale was demonstrated first by....?
George Creel's Committee on Public Relations
Who was tasked by Woodrow Wilson with turning around widespread sentiment against U.S. involvement in WWI....?
During World War II, the Office of War Information was under the direction of....?
Working for AT&T in 1927, Arthur Page established the role of public relations as a....?
Public relations works best when the person in charge of it is a....?
top-level company executive involved in company decisions.
The functional areas of responsibility for a public relations department are....?
external, internal, and media relations.
Which of the following is NOT a target audience of internal public relations....?
What type of functional responsibility is developing optimal relations with employees....?
The component of public relations that deals with the press and other media is known as....?
Among the alternate names that were, or still are, used for public relations are all of the following EXCEPT....?
One of the newest and hottest trends in renaming and refocusing public relations to serve as a "one-stop shop" for communications needs especially in large corporations, is....?
integrated marketing communication
A corporation's coordination of advertising and PR efforts is referred to as....?
integrated marketing communication
Who pioneered the enlightened self-interest concept....?
During the Great Depression of the 1930s, Paul Garrett led public relations in new directions while working at....?
In a spirit of "enlightened self-interest" the National Association of Manufacturers in 1939 declared that the integral parts of democracy included all of the following EXCEPT....?
Which of the following is NOT one of the three tactical activities that are incorporated in most long-term public relations campaigns....?
Media relations includes all of the following activities EXCEPT....?
reviewing and editing reporters' stories about your organization
The function of public relations most concerned with creating, nurturing, enhancing, and, when necessary, repairing an organization's "public face" is called....?
What is it called when a company's image is promoted rather than a product....?
In an elaborate attempt to make-over, its image British Petroleum went so far as to drop its long-time name can henceforth call itself BP, saying that "BP" stood for....?
John Kenny, who created BP's unsuccessful campaign to enhance its image ruefully admitted that the biggest reason it failed was that it was....?
What is crisis management....?
helping a client or organization through an emergency
One of the best examples of effectively handling a public relations crisis came from....?
Tylenol's handling of tampering that killed several people.
Public relations people engaged in performing government relations are called....?
Lobbyists are expediters because they know....?
local traditions and customs
Advising candidates and groups on public policy issues, usually in elections, is known as....?
Jack Abramoff is best known for....?
being convicted in of the largest Congressional corruption scandals
Public relations advocacy includes all of the following EXCEPT....?
A public relations practitioner engaged in political communication could do all of the following EXCEPT....?
testifying before congressional committees
The association for professionals working public relations is called the....?
Public Relations Society of America
What distinction is given to public relations professionals who are accredited by the Public Relations Society of America....?
Another term used to describe the practice of covering up mistakes or abuses instead of correcting them is....?
Bob Greenberg, who might be called an advertising guru, operates on a philosophy that....?
ads should be entertaining themselves
When ad guru Bob Greenberg talks about advertising on "the third screen," he's referring to....?
Advertising contributes to prosperity by....?
inspiring people to greater productivity
Former Procter & Gamble president Howard Morgens said that advertising....?
is the most effective and efficient way to sell to consumers
The leading advertiser, spending about $5.2 billion annually for mass media ads, is....?
Advertising as a modern phenomenon first took off in...?
What was the first form of printed advertisement....?
_________ was a British printer who is credited with printing the first advertisement to promote one of his books.
Benjamin Day's newspaper, the ________, was the first penny newspaper that brought advertising to a new level within its pages.
National advertising took root in the United States with....?
the railroad's simplification of mass distribution in the 1840's
The first advertising agency was founded by....?
Which of these services was among those provided by the firm of N.W. Ayer & Son....?
expertise in placing advertisements in advantageous media
Most ad agencies will offer advertisers all of the following services EXCEPT....?
recommending product improvements and updates
Using traditional models, and ad agency's commission was derived by totaling the advertiser's outlay for time and space and paying the agency ________ of the total.
Advertising agency compensation has shifted from commission contracts to....?
In advertising, the performance contract system of payment entails....?
billing for expenses and modest profit with extra compensation for successful campaigns
When an advertising agency takes compensation as an ownership share in a client's company, the deal is called....?
Which is chanciest type of contract for an advertising agency....?
What was the criticism of the U.S. Army for its new and more extensive marketing campaign launched after recruiters failed to meet their goals during the Iraq war....?
it infused militaristic trappings into messages that targeted children
The systematic outline of where ads will be places to reach the right target audiences is called the....?
Most media plans begin with an examination of....?
cost per thousand (CPM) of possible media
Which profession determines the most effective media placements for an ad....?
Media buyers verify circulation claims of printed mass media with....?
the Audit Bureau of Circulations
Studies show that readers of newspapers....?
are predisposed to seriously consider advertisements because reading requires focus.
What is a disadvantage of newspaper advertising....?
declining readership among young adults
What is a disadvantage of magazines for advertising....?
ads must be placed up to three months in advance
Among the advantages that magazines offer over newspapers are better printing, a longer shelf-life, and....?
Which of these traits is both advantage and a disadvantage of radio for advertising....?
Radio stations with narrow formats offer advertisers....?
easily identified target audiences
What is a major advantage of television advertising....?
impact through a moving and visual medium
Which of the following is NOT an advantage of Internet advertising....?
advertisers have less competition
Based on 2010 data, the most money was spent placing ads in what medium....?
What is the charge Google collects from an advertiser each time it directs traffic to the ad?
The advantages of advertising in video games include all of the following EXCEPT....?
they effectively reach females aged 13 to 35, highly desired ad audience
Which of the following is a successful brand name....?
Who championed the concept of brand imaging when he said, "give your product a first class ticket through life?"
Brand-name advertising is losing ground to....?
Linking a celebrity's name to a product is one method of....?
Which of the following advertising technique is also a lowest common denominator approach....?
unique selling proposition
Who championed positioning....?
Targeting ads for specific consumer groups is called....?
Which of the following is NOT a redundancy technique in advertising....?
promoting a product during specific, limited period
Running a condensed version of an ad after the original has been introduced is a practice called....?
Clutter in advertising is defined as....?
too many ads running one after another in a television commercial break.
Television commercials have been shortened from 60 seconds in the early days of television to....?
A number of shorter ads competing against one another during the same commercial break on television is known as....?
Word-of-mouth testimonials, friends talking to friends, is known as....?
What is viral advertising....?
short action stories on the web that friends pass on to friends
Which of the following is an example of stealth advertising....?
FedEx Field, a sports stadium outside of Washington, D.C.
The advent of TiVo has prompted new advertiser interest in....?
The practice of product placement first began and became popular in....?
motion pictures, especially in the 1980's
Dave Balter specializes in what types of marketing....?
The term applied to extensive use of word-of-mouth advertising is....?
What is a program-length commercial disguised as a newscast or entertainment called....?
What is the name for a magazine published by a manufacturer to plug a singe line of products....?
Using his new approach to analyzing and predicting results Nate Silver accomplished all of the following EXCEPT....?
accurately forecasting which stock prices would drop the most during the recession
Until the 2008 elections, it was almost universally believed that no one could accurately predict election outcomes, but now that view is being challenged by amazingly accurate predictions from....?
For the most part, who do surveys serve?
private clients, like advertisers and office-seekers.
What intellectual interests did George Gallup bring together in his mother-in-law's run for secretary of state in Iowa....?
survey research, public opinion and politics
Which of the following used quota sampling techniques to predict presidential election....?
Why did George Gallup abandon quota sampling....?
difficulty in pinpointing public opinion closer than 4 points
What is the bandwagon effect....?
Poll results that drive undecided voters towards the current front-runner
What organization is best know for its television ratings evaluations....?
Arbitration is known for....?
measuring radio audiences in local broadcast markets
What the Gallup Organization usually measure....?
human nature and behavior
The Pew Research Center studies....?
attitudes towards politics and public policy issues
Probability sampling requires....?
that every member of the population have an equal chance to be interviewed
In polling for a population of 500,000 or greater, how many people are needed for 95 percent confidence with less than 5 percent error margin....?
A good probability sample selection for polling....:
gives every member of the population being sampled an equal chance
The margin of error for a survey is....?
critical to determine accuracy
What kind of sampling matches the demographics of the people polled....?
Why is it important to know when a poll was taken....?
It is important to know who paid for a poll because the people who pay....:
have a vested interest in the outcome
Which of the following is NOT true regarding how a poll is conducted....?
It makes no difference whether the poll is done on the telephone or face-to-face
When developing a survey instrument, it is important to pay attention to the wording of survey questions because....?
wording can skew responses
Who selects the participants in a straw poll....?
900-number phone surveys are an example of....?
Newspapers conduct people-on-the-street interviews because....?
they are circulation builders
What organization checks circulation claims....?
Audit Bureau of Circulations
Who was the first to measure how many people listened to network radio programs....?
Congressional investigations into false and inflated claims about broadcast ratings prompted networks to create the....?
Broadcast Ratings Council
The Broadcast Ratings Counsel....?
accredits rating companies
When events such as giveaways coincide with sweeps weeks, it is an example of....?
Which is a television ratings sweeps month....?
A black week in television is....?
when no ratings are conducted
When polled with handwritten diaries, many people overstate the time they spend watching....?
The flush factor is a term to describe....?
viewers leaving their television sets during commercials to go to the bathroom
When viewers avoid commercials by changing from channel to channel, it is called....?
A polling technique to gauge how attentive people are to certain programs and ads is called....?
Among the statistics that have been used to try to measure audience sizes and engagement for internet sites have been all of the following EXCEPT....?
Which of the following is NOT a tool used to measure broadcast audiences....?
Media Metrix is a leading audience measuring company for....?
A2/M2 is a ratings measurement system created by....?
In trying to convince her company to do consumer research with social media, Joan Lewis, Procter & Gamble's market knowledge officer, has asserted all of the following EXCEPT....?
social media research will soon replace outdated and expensive traditional research methods
Which of the following is an interview-based research method?
Which research method is called the "heartthrob approach"?
Galvanic skin checks favor....?
adrenaline-activating news stories
Which of the following is an example of prototype research....?
screening a television pilot
What is a sample of a possible new sitcom called....?
Cohort analysis has studied and classified the demographic characteristics of people so they can be targeted for marketing and other communication efforts based on....?
the generation to which they belong based on when they were born
One finding of cohort analysis is that....?
many people, as they get older, stick to the habits of their youth
What does geo-demography do....?
it describes lifestyle breakdowns based on demographic characteristics and regions
which of the following is a psychographic analysis by values, lifestyle and life stage....?
Which VALS category represents the largest percentage of the U.S. population....?
The prosperous people compromising about 20 percent of the U.S. population, according to VALS, are the....? |
What factor is not used in determining newsworthiness of a story?
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