What is the best size for Facebook ads 2022?

Facebook ad sizes are crucial to increasing your engagement and conversion rates. Using the wrong ad sizes can leave your brand looking amateur and untrustworthy. I’m sure you’ve seen story ads that look absolutely terrible because they’re square and they obviously weren’t made for the story ad format.

In this post, we provide you with the definitive guide to Facebook ad sizes.

Facebook Ad Sizes Quick Guide

There are 5 main ad sizes for Facebook Ads.

• Square: 1080 x 1080 px (1:1 aspect ratio)
• Vertical: 1080 x 1440 px (4:5 aspect ratio)
• Vertical: 1080 x 1620 px (2:3 aspect ratio)
• Full Portrait / Vertical: 1080  ×  1920 (9:16 aspect ratio)
• Full Landscape:  1920 x 1080 (16:9 aspect ratio)

Facebook video ads or image ads?

We highly, and I mean highly, recommend that you use a mix of both video ads and image (static) ads for every campaign.

Depending on where a user is in your marketing funnel, different pieces of creative will appeal to them. For example, if users have watched multiple videos and are now aware of your brand or product, they may be interested in learning more about the product benefits through the user of static ads or carousel ads.

When it comes to conversion, multiple ad formats allows the Facebook algorithm to serve the best ad, in the best format, at the best time for the user.

Related: Facebook Photo Sizes & Dimensions: The Ultimate Cheat Sheet

Facebook Video Ads Sizes & Dimensions

You really only need 2 sizes for Facebook video ads: 1:1 (square) and 9:16 (vertical). However, they will also let you upload ads with 4:5 and 16:9 aspect ratios.

To keep you sane, we recommend only using those two aspect ratios, otherwise you’ll be spending time and money creating multiple size variations for every single ad.

When it comes to video ads, you should include captions or an animated text overlay and you should try to keep them under 15 seconds long for the best results. Most users don’t have sound enabled by default which means they won’t hear any voice overs.

Video ads CAN be over 15 seconds long, which might be useful for converting a warmer audience further down your marketing funnel.

Facebook Video Ads Placement Sizes

There are 6 main areas your video ads can appear using Facebook’s placements. If using multiple video ad placements, make sure to use the proper Facebook ads dimensions. Here are our recommended sizes:

Facebook feed video ad sizes

• Square: 1080 x 1080 px (1:1 aspect ratio)
• Vertical: 1080 x 1440 px (4:5 aspect ratio)

Facebook instant article videos

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook in-stream videos

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook Marketplace video ads

• Square: 1080 x 1080 px (1:1 aspect ratio)
• Vertical: 1080 x 1440 px (4:5 aspect ratio)

Facebook Stories ads

• Full Portrait / Vertical: 1080  ×  1920 (9:16 aspect ratio)

Facebook video feeds

• Square: 1080 x 1080 px (1:1 aspect ratio)
• Vertical: 1080 x 1440 px (4:5 aspect ratio)

Read more: Facebook Photo Sizes & Dimensions: The Ultimate Cheat Sheet

Facebook image ads size

When it comes to your static ad creative, you need to consider the fact that your ads are being displayed alongside a ton of content, all of which is fighting for the user’s attention.

This is why it is imperative to create “scroll stopping” ads. Coupled with your Facebook ad targeting, your creative should be so compelling that they engage with YOUR ads.

Related: Facebook users in Canada

For best results, stick to the following recommendations for image ads:

Facebook feed images

• Square: 1080 x 1080 px (1:1 aspect ratio)
• Vertical: 1080 x 1440 px (4:5 aspect ratio)

Facebook right column images

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook Instant Article images

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook Marketplace images

• Square: 1080 x 1080 px (1:1 aspect ratio)
• Vertical: 1080 x 1440 px (4:5 aspect ratio)

Facebook Stories

• Full Portrait / Vertical: 1080  ×  1920 (9:16 aspect ratio)

Facebook carousel ads sizes

Facebook carousel ads are a great way to show product benefits and highlight specific features without using video.

Facebook feed carousels

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook right column carousels

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook Instant Article carousels

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook Marketplace carousels

• Square: 1080 x 1080 px (1:1 aspect ratio)

Facebook Stories carousels

• Full Portrait / Vertical: 1080  ×  1920 (9:16 aspect ratio)

Facebook Ad Sizes – Infographic

Summary

Focus on creating 2 ads sizes (1:1 and 9:16) for every Facebook ads campaign. It will save you a ton of time and money while allowing your ads to appear in the most relevant placements.

Looking for an organic content Facebook Strategy? Check out how to create shareable content on Facebook.

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