Climate change has been a global concern for a very long time. However, neither the general public nor world leaders were very aware or inclined towards focussing on environmental issues. At a time like this, young environmentalist Greta Thunberg from Sweden came into the picture.
Greta's environmentalism started when she won an essay writing contest. The topic was on the environment. A few months later, the eight year old started protesting in front of the Swedish parliament to raise awareness about climate change. What was only one child's perspective and protest, grew into an entire movement. This happened only because of social media.
When news about Thunberg's "School strike for climate change" protest went viral, she not only gained followers but also fame. She inspired children all across the world to organise similar protests and force the authorities to focus on climate change. As a teenager Thunberg spoke at the United Nations about the seriousness of the issue and asked world leaders to take concrete steps.
Social media in this case has not only highlighted Thunberg's activism but has also helped her share her views and develop fan following. It has also got world leaders and the United Nations to pay attention to her. Though some leaders have ridiculed her while others have supported her, the interaction with each leader has garnered greater media coverage for the environmental issues.
Social media has set off a wave of acknowledgement. Each time Greta Thunberg makes an appearance or is interviewed, har views reach out to more and more people. This in turn adds momentum to her movement and also cements her celebrity status. Thus, social media has helped highlight a pre-existing issue and given the local protest in one nation, the shape of a global movement.
• In simple word media means an communication. Media is medium to help for communicating from one person to another. Media is useful for person to be in touch with what is going on around them. Media express there all views in the form of different materials such as newspaper, magazine, television, radio etc and also useful for business activities in day to day life.
• Media is being as “communication channels through which news, entertainment, education, data or promotional messages are disseminated.” • Media is very useful in day to day life because we get different news by media what had happen in bollywood, in politics, in Hollywood, in different states by media.
• Some time they use some masala for their use and for their own publicity
• Media is also having some power to take action on wrong things going on in public and which is harmful for public. They have right to speech because media is the way of best communication. • Media is having mass media, social media, print media, broadcast media etc. media works day and night for public for day to day information what is being happening around the world. • Media is functioning as “entertainment, reporting the news, public problems, setting agenda, investigative function, socializing new generations, providing political forum, making profits etc are the different functions of the media.” • Media is having also different functions which are sometimes having advantages and also disadvantages. Media plays and very important role in all the life of people as per those who sometimes wants publicity for their work which they do in day to day activities. • Media is catches different footages what is happening which is wrong or right or having different perspective to it.
• So this is an short introduction to
…show more content…These publications are collectively known as the print media. Although print media readership has declined in the last few decades, many Americans still read a newspaper every day or a newsmagazine on a regular basis. The influence of print media is therefore significant. Regular readers of print media tend to be more likely to be politically active. The print media is responsible for more reporting than other news sources. Many news reports on television, for example, are merely follow-up stories about news that first appeared in newspapers. The top newspapers of India will first write all news in newspaper because print media is old and many people would like to read newspaper first so it’s an old media which is being go long a time and there uses will never be over in today’s world. It’s an old a best media because people use this media in their day to day life and even their Moring starts from print media i.e. newspaper. 2 OUTDOOR MEDIA
Outdoor advertising is also a very popular form of advertising which makes use of several tools and techniques to attract the customers
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times. Basically, the media performs three functions to inform, to influence and to entertain. But effects of these functions are multidimensional in modern times. It has provided awareness about the whole world. In twenty-first century, media has a tendency to shape political, economical and social values of an individual. Moreover, media has eliminated the boundaries of information, so that a person can become an active citizen of the global economy. Hence, it is logical to state the media has become a basic need of human civic life. The power of media lies in its functions, as it can be illustrated by realizing its political power. Media is the cementing force of democracy, because it has supplemented the authority of people by giving them awareness about political system and its functioning. And this is the reason for which media is considered the fourth pillar of state. It strives for the rights of citizens to be served. In short, proper functioning of media is pre requisite for democracy. Furthermore, media has a power connect government with nation It plays role of a liason between the two sides of country .It helps the public to aware the government of its opinion and feelings about any policy. on the other hand ,it assist ruler to communication with citizens. So this mutual relationship is strengthened by the media. Likewise, it can also uproot the corruption and promote good governance in a country. For instance, media can launch counter corruption programs on... ... middle of paper ... ...e question of ethics. In modern times, the role of media is under debate. There emerged so many issues regarding the functioning of media. For instance, generally violence on television is criticized to the great extent. Critics argue that violence shown children. This creates psychological depression and emotional instability. Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person. Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.
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In general, “media” refers to the tools of mass communication. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising. Images are visual representations, pictures, graphics, and include video, movies. Images are very useful in media to help get across messages effectively.
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Essay Writing ServiceMedia images are ubiquitous in modern society. We know this because when we go almost anywhere, for example, drive on the roads, we can see billboards promoting famous brands and the latest products. When we are attracted to advertisements, we may begin to imagine or visualize using it. The media can give us information to tell us what a product, service or message is. In fact, media influence has become so powerful today that they can easily influence people positively and/or negatively. We also live in a society that depends on the media as a source of entertainment and information. Indeed, the media images affect both individuals and society which includes women, men, teenagers and younger children.
Today, our life will remain incomplete without media. For example, it provides an easy means of communication where people are able to contact friends and family from another side of the world. At the same time, media like television, radio and the Internet enhance our knowledge by providing access to information from all over the world. We can also receive different types of news or daily events through media, almost instantly, for example, through the Internet. For example, when the video of people protesting on the streets of Cairo in Egypt to change the government in Egypt was broadcast over the Worldwide Web, these images actually influenced more people from other countries to join the street protests in support of the Egyptian protesters. Something similar happened in 2010 in Thailand where the ‘Red’ Shirts protested in the streets to oppose and change the Thai government. The Thai government then had supporters who wore the ‘Yellow’ Shirts, and also marched in the streets. These kinds of images when seen on TV, newspapers or the Internet by individuals and “society” in general, can influence viewers to either support or not support those who are in power.
At the same time, media like television enhances our knowledge by providing access to information all over the world. We can also receive different news or daily events through the television. It can also be such a powerful educational tool for the younger generation helping to put them on the right path. For example, “Sesame Street” is one of the TV programs that has a positive influence among many of the younger generation. They taught kids to communicate effectively, to spell correctly, choose healthy food and have fun with learning. First and foremost, they taught us to communicate with the deaf. It brings out the talents of the people. Television provides a good influence in education by helping to teach right values.
Newspapers have a positive influence on society. Newspapers not only give information or the latest news. They also help in the positive linkage between government and the people. As a people in Malaysia, we need to have a greater concern for the economic and political issues of our country, which we can get from newspapers. Newspapers even help to increase knowledge that we cannot get from books. For example, a girl from Malacca killed herself after falling from a building. This news was reported by the Star newspaper. Through the news, we know that she died because she injured her head. If we want to know more about what is happening in the world around us, newspapers are a resource to get the daily information.
On the other hand, mass media can at times have a negative influence. Advertisements can be created to convince people to buy or give support for certain products. In addition to advertisements, some messages may have hidden motives. For instance, advertisements may show images of young people enjoying fried chicken, burgers, snacks, and sweet drinks. These advertisements of images can have a powerful influence on the young. The ‘hidden’ messages behind these advertisements are to persuade the younger generation to buy and to enjoy these types of foods. However, these images do not show or tell viewers that these foods may not be good for their health.
Images in the media can have a powerful influence on our behavior. Movies, another form of mass media, today may show violence in one form or another. For instance, younger people may show disrespect or even bully older people. Images of violence somehow influence individuals and especially the younger generation to think that violence is accepted by society when it is not. Movies can also be used to show sexual images. Such images have a powerful influence on the mind and soul of young people. People who watch these images may be influenced to react in a socially unacceptable or even criminal manner. The movie “The Tourist”, is a romantic movie that shows the relationship between actors Angelina Jolie and Johnny Depp. He acts as a brilliant thief who steals a large sum of money. He is so smart that nobody can identify who he is. At the end of the story, he is not caught and goes free. This show somehow teaches the younger generation that it is right to steal and be smart they think is right.
Magazines display visual images that can deeply influence female readers. Young girls and adult women spend time reading magazines partly or mainly because of fashion trends. Most of the models in the magazines are tall, slim and have nice hair. Based on the research from Internet, 70% of women feet insecure after they read the magazines such as Vivi, Mina, Allure, Instyle and Teen Vogue. In this example, women wanted to slim down to look like the model. They will go on diet until they see some result. They will also try to do some medical things that will cause some side effects to their bodies. These types of media images may have a huge impact on society, and may even influence public opinion on how females, especially young girls and women should look.
In conclusion, the use of media images can be both positive and negative to the individual or society. In a positive way, media makes our lifestyle easier, for example, we can get to know what is going on out there, locally or globally, within a short space of time. Even though there are so many benefits from media images, we have to be careful not to let them influence us unknowingly. We need to be wise when using the media.
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