Once you have a website, your next step is to get the word out. There are lots of ways to attract people to your site, but building an online audience or customer base goes beyond getting one-time visits—thriving websites have a following and repeat visitors. In this article, we’ll discuss why site traffic matters and introduce some of the basics on how to attract visitors to your website (and keep them coming back). Why site traffic mattersWhether you’re building a brand or selling a product, the success of your website relies on the number of visitors you get and the quality of those interactions. An obvious example is an online store, where more traffic often means more sales. But traffic is also important if you have a blog, where reaching more people can help you inspire and impact more lives. Also, with more visitors, you can create opportunities for sponsorships and ad revenue. No matter what kind of site you have, bringing more traffic to your online doorstep is the way to grow and thrive online. Where to startYou can drive traffic and build your online following through a variety of ways. Choosing what’s right for you depends on your budget and your goals. Here are examples of both paid and free of cost ways to promote your website: Online advertising Social media Social media is a free of cost and effective way to connect with your audience. Remember: The goal on social media is to make a real connection with your audience and build a community. Be authentic, create and post useful content, and use relevant hashtags. You might also consider strategies like influencer marketing and collaborations. New to all this? Check out this beginner’s guide to social media from Moz. SEO Content marketing In-person promotion How to track your websiteIt’s important to get feedback on how your audience is growing, and one of the benefits of being online is that all of the metrics you need are trackable. Here are a few simple ways to get a handle on how your site is doing: Google Analytics Social media metrics Next stepsOnce you start building your online audience, look for some of these indicators to help you optimize your efforts and get to the next level. Conversion Testing Distribution Ready to build a following? Get a domain name now at domains.google and you can start building your website and your audience. How do I promote my website on Google?Below are steps that can help to improve your campaigns and increase the Google Ads leads that they generate.. Use long tail keywords. There are two types of keywords: short tail and long tail. ... . Test, and then test again. ... . Remove underperforming keywords. ... . Amplify successful keywords. ... . Use Smart Bidding.. How much does it cost to advertise your website on Google?What costs from Google Ads can I expect?. Can I pay Google to advertise my website?Consider a Boost With Google AdWords
That's where some carefully run ads on Google AdWords can make a difference. With Google AdWords, you create an ad with a link that either goes to your website or to a landing page.
How can I advertise my website for free?Solidify your website SEO. ... . Take advantage of email marketing. ... . Start a blog. ... . Try guest blogging. ... . Harness the power of social media. ... . Submit your site to online directories. ... . Post on forums. ... . Reach out with outreach marketing.. |