When looking to advertise a new business online what is the one of the major benefit of display ads?

When Looking To Advertise A New Business Online, What Is One Of The Major Benefits Of Display Ads?

New businesses are everywhere on the Internet these days, but it can be difficult to stand out from the crowd. Online display ads provide your business with another means of reaching potential customers and allow you to promote your products and services without having to directly sell your potential clients right away. If you’re thinking about creating an online advertising campaign but aren’t sure where to start, here are some of the major benefits of online display ads that you should consider using when launching your new website or online business.

One major advantage online display ads have over most other forms of advertising is that it’s possible to run as many as you like because they don’t require any actual human interaction. A local TV ad buy would cost tens or hundreds of thousands of dollars per day; with online display ads, you can deliver a similar message to an unlimited number of people around the world at a fixed price. The following are some other major benefits of display ads for online businesses:

Great For Brand Awareness

Unlike more direct, sales-oriented approaches, online display ads are great for building brand awareness—and that’s exactly what many new businesses need. If you don’t have an existing customer base and you don’t know how are people going to know about your products or services? An effective online ad campaign will get you on their radar. Don’t skimp on creative either; these ads need to be both fun and engaging, or they won’t catch anyone’s attention.

Increase Sales

Display ads can help a company increase its sales by targeting potential customers with products and services. Ad networks are designed to allow businesses with minimal online marketing budgets, which are often smaller businesses or startups, to advertise on major websites that attract a large number of Internet users. With these networks, companies don’t have to pay a flat rate each time they want to display an ad; rather, they pay only when viewers click on their ads.

Easy To Set Up And Maintain

Want to quickly create a simple, effective advertising campaign? Display ads are one of today’s most popular online marketing tools. You can easily implement them on your website, social media accounts and in email. In fact, display ads are so easy to set up and maintain, you can do it all in just a few minutes. Plus, many platforms like Facebook have built-in tutorials that will help guide you as you go along.

Low Cost For a Lot of Traffic

The most obvious advantage of online display ads is their low cost for a lot of traffic. Depending on your business model, online ads may be one of your primary customer acquisition strategies, so a huge volume of eyeballs can deliver huge results in terms of revenue and customer growth. If you’re new to advertising or have a small budget, it’s hard to beat display ads for driving traffic at a low cost per conversion.

Potential For Better Conversions

One big advantage online ads have over their offline counterparts is that they are able to display more visual information. For example, if you place an ad in a newspaper or on a television, you have no way to show images associated with your business and its products. On top of displaying images, however, online ads can also include your company’s logo and website URL—both of which are useful when converting potential customers into paying ones.

Professional Results

Realistic goals are set and worked towards, which can bring long-term benefits for your business. A good number of businesses have seen an increase in sales within a few months. If you do not see results, you can stop or change your approach accordingly. It is important to keep in mind that even if you are an established business, online ads still have their benefits. The objective is to use them appropriately based on your business type, audience, and goals.

This can be one area in which businesses often get it wrong. Any search engine will offer a variety of display ad options, such as standard banners and skyscrapers, but these may not appeal to your target audience and won’t generate positive results for your business. If you’re looking for professional results from your advertising, take time to choose an ad that really stands out. Banner ads can help catch attention while also providing detailed information about your product or service. It’s important to remember that even though banner ads are smaller than traditional print ads, they still need to include quality content and design. For example, think about what makes print ads effective: large photos with catchy headlines are common; consider incorporating similar elements into your online banner ads for maximum impact.

Works Well With Other Digital Marketing Strategies

Combined with other digital marketing strategies, online display ads are sure to help your business grow. Display ads go hand-in-hand with search engine marketing (SEM) and email advertising, as all three fall under digital marketing. SEM is perfect for bringing new customers to your website; a well-implemented display ad campaign can keep those customers coming back and drive brand loyalty through differentiating offers and targeted product information. The key is finding what works best for your business.

Can target specific audiences with great accuracy

Many online advertisers choose to use display ads because they can be used to target specific audiences or desired users. This is a great feature to have when you’re just starting out, as it allows you to focus on people who are most likely to respond favorably to your product or service. With careful consideration and good research, you should be able to build an effective campaign that generates new customers from a targeted pool of prospects.

Scalable and Trackable

If you’re an online store, you know how important it is to be able to track your success—and display ads are a great way to do so. The digital realm allows businesses to build custom ad units that they can later use on other websites and in other contexts, building up their brand with every appearance. Additionally, display ads are very easy to scale and target, making them ideal for new advertisers.

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Display advertising, sometimes referred to as banner advertising, is a visual-based form of online advertising that communicates a commercial message using imagery, logos, animations, buttons, rich media, videos, or other graphics. Unlike text-based advertising, display ads are found on websites, apps, and social media platforms—not in SERPs (Search Engine Results Pages). They help promote businesses or brands whenever people are browsing online, watching YouTube videos, checking their email, or using mobile devices and apps.

Benefits of Display Advertising

Although display ads typically have low click-through rates (CTR)–just 0.35% across all formats and platforms—their effectiveness is not easily measured by CTR alone. When other metrics are considered, display ads boost brand awareness and intent to purchase.

So, if you’re advertising online but still not convinced to implement display advertising, here are five advantages of display ads that will make you reconsider.

1) They are eye-catching and visually appealing. Display-style ads are created with graphic content and can be designed in the style of your business or brand. With display ads, you can be as creative as possible with bright colors, large text, or even video, audio, or rich media. Other ways to stand out include using animation to draw viewers away from content and towards what you want them to see.

Display ads, like paid search or pay-per-click ads, include a headline, text, and URL. However, display ads also contain some type of graphic, video, or audio element which makes them stand out. In addition, regular SEM (Search Engine Marketing) advertisements include character counts, limiting your messaging opportunity. Display ads allow for catchy messaging, plus graphics, video, and your company’s branding to stand out and attract attention.

2) They familiarize your intended audience with your brand. While search advertising influences an audience with an intent to purchase, display advertising helps create initial interest. In fact, a recent study found that brand awareness increased by 21% in campaigns that utilized digital display ads. Display ads have a high reach and are generally found on websites that potential customers frequent. For example, running a campaign using the Google Display Network (GDN), which integrates your ads into carefully chosen websites, will place your ads in front of targeted audiences across the globe.

Let’s say a customer is on a website for gardening ideas, a display ad that might appear is an advertisement for a garden center or landscaping supply shop. The customer may not have known about these stores, and may not be looking to make a purchase, but the ad would let them know about a nearby shopping option the next time they are in the market for gardening supplies.

3) They allow for remarketing opportunities. Remarketing allows your business to position targeted display ads in front of a defined audience that has previously visited your website as they browse elsewhere on the internet. Once a potential customer knows about your product or service, a well-placed display ad can remind them to make a purchase.

Remarketing is a smart way to connect with potential customers who may not have made an initial purchase or inquiry. There is a high degree of targeting flexibility and the Google Display Network also allows you to filter your targeting to show only on specific sites or exclude specific sites. You can even showcase display ads that include a brand message or a specific product that your potential customer viewed while on your website.

4) They give you the ability to track and monitor your ad engagement and the success of your campaign. The Google Display Network and Facebook Advertising offer detailed reports that include which display advertisements have the most clicks and what the value is for those clicks. In addition, the GDN has what is called a view-through window, which monitors anyone who has seen your display ad in a specific time frame and whether or not they converted into a customer or lead.

GDN’s view-through window allows you to stop guessing if your display and video ads are contributing to conversions, even when they are not clicked. Plus, the view-through window is an important tool because research has shown that an ad being seen has a greater conversion than an ad being clicked.

5) They are a less expensive advertising option. Unlike other advertising channels such as television or radio, which require large investments in production, it’s relatively inexpensive to start running display ads. With only an image and some text, you can start creating display ad campaigns that will help you drive traffic back to your website.

Display ad pricing is inexpensive as well. It’s typically calculated according to its “number of impressions,” with one impression equivalent to a single page view by an internet user. Rates can go as low as 50 cents per one thousand impressions (CPM) for highly targeted campaigns. This means that for 50 cents, your ad can be seen 1000 times.

After discovering how beneficial display advertising can be, it’s clear that this marketing strategy is an excellent way to increase brand awareness, drive traffic back to your website, and ultimately, improve conversions. Millennium Agency offers a variety of display advertising options as part of our larger digital marketing services. Want to get in on the display advertising action? Contact us to plan your online media buying strategy today.

About Millennium Agency

Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!

Linda Fanaras is the President and Founder of Millennium Agency (www.mill.agency) located in Manchester, NH and Boston. She can be reached at 877-873-7445 or .