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© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Sections of This Topic IncludeAlso consider Learn More in the Library’s Blogs Related to Analyzing Research ResultsIn addition to the articles on this current page, see the following blogs which have posts related to Analyzing Research Results. Scan down the blog’s page to see various posts. Also see the section “Recent Blog Posts” in the sidebar of the blog or click on “next” near the bottom of a post in the blog. Analyzing and Interpreting InformationAnalyzing quantitative and qualitative data is often the topic of advanced research and evaluation methods courses. However, there are certain basics which can help to make sense of reams of data. Always start with your research goalsWhen analyzing data (whether from questionnaires, interviews, focus groups, or whatever), always start from review of your research goals, i.e., the reason you undertook the research in the first place. This will help you organize your data and focus your analysis. For example, if you wanted to improve a program by identifying its strengths and weaknesses, you can organize data into program strengths, weaknesses and suggestions to improve the program. If you wanted to fully understand how your program works, you could organize data in the chronological order in which customers or clients go through your program. If you are conducting a performance improvement study, you can categorize data according to each measure associated with each overall performance result, e.g., employee learning, productivity and results. Basic analysis of “quantitative” information(for information other than commentary, e.g., ratings, rankings, yes’s, no’s, etc.):
Basic analysis of “qualitative” information(respondents’ verbal answers in interviews, focus groups, or written commentary on questionnaires):
Interpreting information
Also consider Reporting Results
Who Should Carry Out the Research?Ideally, the organization’s management decides what the research goals should be. Then a research expert helps the organization to determine what the research methods should be, and how the resulting data will be analyzed and reported back to the organization. If an organization can afford any outside help at all, it should be for identifying the appropriate research methods and how the data can be collected. The organization might find a less expensive resource to apply the methods, e.g., conduct interviews, send out and analyze results of questionnaires, etc. If no outside help can be obtained, the organization can still learn a great deal by applying the methods and analyzing results themselves. However, there is a strong chance that data about the strengths and weaknesses of a product, service or program will not be interpreted fairly if the data are analyzed by the These people will be “policing” themselves. This caution is not to fault these people, but rather to recognize the strong biases inherent in trying to objectively look at and publicly (at least within the organization) report about their work. Therefore, if at all possible, have someone other than the those responsible for the product, service or program to look at and determine research results. Contents of a Research Report — An ExampleEnsure your research plan is documented so that you can regularly and efficiently carry out your research activities. In your plan, record enough information so that someone outside of the organization can understand what you’re researching and how. For example, consider the following format:
Some Pitfalls to Avoid
For the Category of Business Research:To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources. Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.
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