What is a demo music

Creating and sharing song demos is a common practice in the music business. Songwriters and composers use them all the time in the hopes of catching the right ears that will lead to a record deal or some great opportunity.

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What is a song demo and what is it used for?

Commonly referred to simply as a "demo," this is often an unrefined or sample piece of music that can be shared with people who are hoped will have an interest in the content. The vast majority of the time, a music demo consists of a single song, instead of an entire album's worth of music. As mentioned, the main reason to create a demo is to share it with someone else. But there is another related reason to create a demo - this is where they are made to get an idea of a song's potential. As a songwriter, you may have several possible songs that you feel have the ability to resonate with an audience and even become popular. Based on the prevailing statistics of the music industry, very few songs will ever see any level of success. So, for every 5 - 10 songs, at least, only one will pick up the type of response you are expecting. The last thing you want to do is spend thousands of dollars on full music productions, only for them to get rejected. That would be a lot of money down the drain. It is a much safer bet to create several low-cost song demos that sound great. You can then test the market to see which one gets the best response before proceeding to convert it to a polished track. Music demos are usually considered to be rough tapes. But as was shared in a previous article about what successful song demos actually sound like, they are increasingly being produced at a level of quality that is not far off from a polished recording. This is due to heightened competition among music creators and the reality that intended listeners generally want to get the big picture when they listen to a demo.

Simply recording yourself playing piano or guitar while singing along will hardly get you a decent demo unless you also have topnotch production skills to boot. The best thing to do when making a music demo is to create a rough recording and then hand it over to professional musicians and/or music producer to create the actual demo for you. At Tunedly, our roster of session musicians for hire has successfully created hundreds of demos that can stand up to competitive industry standards.

The end goal behind the process of making song demos is, more often than not, to land a record/publishing deal and/or to gain exposure. These opportunities come from several possible avenues, including: - Having a recognized artist perform your song - Getting the song placed in a major production (movie/TV show/ad etc) - Getting the song played on a popular radio station

With that said, some of the people who you can send your music demos to include music supervisors, managers at advertising companies, other creative collaborators, radio DJs, artist managers, and other music professionals that may be affiliated with music companies. If you have a great-sounding song demo and not sure who you can send it to, the Tunedly music publishing arm also offers song-plugging opportunities you can look into.

Knowing what a song demo is, why it is needed, and when to use one is important for making effective recordings. With the above information, you should now be able to determine how best to use song demos to improve your music career. If we can help in this regard, feel free to reach out.

There’s no single way to approach making music. Whether your process starts by creating beats or going on a walk, there’s no wrong way to start.

But one common practice in the early stage of creation is to create a music demo to sketch out your ideas.

Recording your demos will define your musical direction, increase your productivity, and give you more opportunities as an artist. There are a lot of complicated and difficult aspects of making music. Luckily, this isn’t one of them.

In this guide we’ll show you why recording your demo tracks is so important. It’s an easy habit to get into that will add structure, clarity, and consistency to your music.

What are demo tracks?

Demo tracks are early undeveloped recordings of your songs. Think of them as rough references of the music you’re currently working on.

Fully finished songs feature tight performances, pristine recordings, thorough production, and mastering. Demos don’t have to include any of these things.

Hot tip: In the past, demos were rarely mastered because the cost to hire a qualified engineer was too high. But with today's instant AI-powered mastering, it's possible to put the final polish on your demos for an affordable price.

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The job of a demo recording is to put a structure to the songs you’re working on. These recordings help you remember what you’re working on and show others your ideas.

The job of a demo recording is to put a structure to the songs you’re working on.

Demos can be rough and spontaneous, such as recording acoustic songs on your smartphone. Or, they can be produced and thoughtfully recorded. How you approach recording them completely depends on your goals.

If you want to share your new work in the hopes of landing a show, manager, or label, demos will help. The idea is to give music industry folks a taste of where your music is headed early in its development.

Developing artists record demos to introduce their music to local venues and tastemakers. Professional songwriters record them to share with collaborators, producers, and labels to find opportunities for their work.

Do demos still matter?

Yes, demos absolutely still matter. You’re making music in the heyday of streaming platforms and playlists, but demos are still crucial.

The way listeners hear and discover music has completely changed over the past decade. But the way music-makers create hasn’t. Making demos gives you massive benefits you can’t find working any other way.

6 Reasons to make a demo

With the background out of the way, here are six reasons to make your own music demos.

1. Demos give structure to vague ideas

One of the biggest reasons to make demos is because it’s a process that gives your songs a solid foundation to work with. Demos transform loose ideas into structured songs.

2. Demos make remembering your songs much easier

If you’re a prolific writer, you might find it hard to keep track of everything you’re working on. Recording and labeling your demos will make your life as a musician so much easier. If you’re serious about making music, relying on demos in your process is essential.

Demos transform loose ideas into structured songs.

3. Labels, managers, and venues use demos to consider taking on new talent

Whether you’re new to music or are experienced, demos give you access to new opportunities. They give industry influencers an idea of what you’re working on early enough in the process to decide if they want to work with you.

If you haven’t officially released music yet, demos will help you book shows and build momentum as an artist. Think of demo submissions as samples of what you’re making and where your music could go.

4. Recording demos forces you to make important creative choices

It’s easy to create when the ideas are flowing, but much harder to make decisions when you don’t know what to do. Whether it’s a chorus without lyrics or a missing bridge chord progression, songs have missing parts early on.


The process of recording a demo forces you to make decisions needed to finish songs. Keep in mind that these decisions don’t have to be set in stone. Demos are snapshots of the progression of your music, not finished songs.

5. Demos capture the unique energy and intensity of the moment

This might be the most important benefit on this list. Recording demos gives you the power to capture deep emotions and spontaneous creativity. Hearing your idea in a demo is much different than trying to remember it and recreate it later.

The emotional urgency and creative excitement you feel while writing something needs to fuel your idea for a long, long time. Making a demo while you’re the most passionate and excited about your song is the best way to build on that energy.

6. Demos provide a helpful framework for recording

Making demos will save you some time when you decide to record the final version of your song. Things like instrumentation, BPM, and early production choices in your demos can be easily transferred to final recordings.

Sketches, ideas and directions

Demos might seem like not much of a big deal, but they really are.

Recording demos is one of the rare things in music that’s easy to do and provides massive benefits.

Get in the habit of demoing your songs, and you and your music will be far better off.

A music demo, or simply a demo, is a sample recording of your music. Usually, demos are rough recordings of songs and often do not include an entire album's worth of material. Demos are frequently sent by bands to record labels to try and land a deal.

Demos of new songs can be given to producers before a band goes into the studio. The songwriter in a band may give rough demos of new songs to other band members.

If a band or artist is looking for an agent or manager, the demo is a key tool to raise interest. And sometimes, a record label will allow the media to hear demo recordings to build some buzz around an upcoming release. 

When this does happen, usually only a select few media members will get to hear the demos. Generally, this happens when demos contain "finished" songs. In other words, songs that are still in the writing and tweaking stage don't often get played for people outside the band and label.

One of the most important things to remember about a demo, especially when you are getting started, is that it is not intended to be a finished product. There is no need to spend a lot of money in a recording studio to make a demo.

Labels expect your demo to be rough, and no one is going to give you a record deal (or turn you down) based on the recording quality of your demo. Also, remember that a demo should be short. It should contain your best songs; three or four is ideal. Demos offer a taste of your music, not your whole catalog.

What's more, when a label receives a demo with studio-recorded songs, it may indicate the artist is naive about the way the music industry works.

Despite your best intentions, this communicates to a label that you believe your music is production-ready, and you may not be humble and accepting enough for them to work with.

You may not feel this way, but this approach causes labels to question whether you're ready to undertake the process of trying to get a music career off the ground.

A label has to be interested in your kind of music to have any interest in releasing your record, so make sure you investigate the labels that you approach with your music. If your band has a sound like Metallica, for instance, don't send your demo to recording labels that work exclusively with hip-hop groups.

Also, there are many web-based platforms that allow you to demonstrate your music without the need to shop around for a label. The odds are, if you use these platforms, a label will find you. Soundcloud, Bandcamp, and Youtube are three popular platforms you could use to let many people hear and share your music.

The worst thing you can do is send out a demo blindly. Many recording labels have very specific rules about demos that you have to follow if you want to make it through the door. Some require you to get permission to send a demo in the first place.

Consider that unsolicited demos could get a label in legal trouble. If they're not careful, an artist could claim that the label stole the song from the demo. Demo policies can usually be found on label websites. Respect the requests of the studios and labels.

A demo doesn't have to be long and drawn out to be effective. Rather, it should be a sample of your work. The goal is to give whoever it is you're trying to reach a taste, so they come asking for more.