Facebook ad sizes change more than a Radio City Rockette changes costume. Show
From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. One out of every five digital ad dollars is spent on Facebook. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). If you want to reach eyeballs online, Facebook is the place to do it. That means they’re always going to figure out the best way for your ads to draw in customers. With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers? Well now you can, with this handy cheat sheet! Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. Facebook video ads sizesWhen it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first. Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions). For best results, stick to the following specs for video ads: Facebook feed videos Minimum width: 120 px For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type. Use MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min. Facebook instant article videosResolution: at least 1080 x 1080 px Facebook in-stream videosResolution: at least 1080 x 1080 px Facebook Marketplace video adsRecommended: Highest resolution available (at least 1080 x 1080 px) Facebook Stories adsRecommended: Highest resolution available (at least 1080 x 1080 px) Facebook video feedsFacebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These ads appear in those video feeds. Recommended: Highest resolution available (at least 1080 x 1080 px) Facebook image ads sizeYour customers want to see what they’re buying before they buy it. So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way. But designing image ads for Facebook can be tricky. Different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different ad sizes. Facebook’s Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before it goes live. For best results, stick to the following specs for image ads: Facebook feed imagesResolution: at least 1080 x 1080 pixels For all image ads, Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Facebook right column imagesRatio: 1:1 (1.91:1 to 1:1 supported) Remember that right column ads are a desktop-only format, but that they “may appear in other areas of the site” too. Facebook Instant Article imagesMaximum file size: 30 MB Facebook Marketplace imagesMaximum file size: 30 MB Facebook StoriesIf you use a still image on your Facebook Stories ad, Facebook recommends that you keep about 14% or 250 pixels at both the top and bottom of your image “free from texts and logos.” That prevents it from being covered up by tools such as calls-to-action and your profile icon. Maximum file size: 30 MB Facebook search results imagesResolution: at least 1080 x 1080 pixels Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. Get the free cheat sheet now! Facebook carousel ads sizeCarousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page. Carousels can appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, Facebook Marketplace, the Facebook Audience Network, and Facebook Messenger. But all carousel formats use similar image and video specs. Facebook feed carouselsResolution: at least 1080 1080 pixels Facebook right column carouselsResolution:
at least 1080 x 1080 pixels Facebook Instant Article carouselsResolution: at least 1080 x 1080 pixels Facebook Marketplace carouselsResolution: at least 1080 x 1080 px Facebook Stories carouselsYou can show off three images in a single ad on Facebook Stories with Expandable Carousel. When a user arrives at your story, they’ll have the opportunity to tap on the card and see two more cards. Resolution: at least 1080 x 1080 pixels Facebook search resultsResolution: at least 1080 x 1080 pixels Facebook collection ads sizeCollections are an ad type that makes it easier for users to browse and purchase products directly in the Facebook feed. A Collection usually includes a cover image or video followed by several product images. You can choose to have your video autoplay when a user scrolls over your collection. Clicking the video will open Instant Experience, a full-screen experience designed to drive traffic directly to your product pages. You can add buttons, carousels, photos, text and video to Instant Experience ads. Video and audio will automatically play when you scroll past them in the app. Facebook feed collectionsThe first media asset in your Instant Experience will be the cover image or video that shows up in your collection ad. Any vertical images might be cropped to a max 1:1 ratio. Resolution: at least 1080 x 1080 pixels More Facebook advertising resourcesThe art of Facebook advertising is more than just sizes and specs. Here’s what you’ll need to know to create a truly successful campaign:
Publish and analyze your Facebook, Instagram, and LinkedIn ads alongside your regular social media content with Hootsuite Social Advertising. Stop switching from platform to platform and get a complete view of what’s making you money. Book a free demo today. Request a Demo Easily plan, manage and analyze organic and paid campaigns from one place with Hootsuite Social Advertising. See it in action. Free Demo Berapa ukuran video iklan facebook?Berikut ukuran video ads: Rasio aspek rekomendasi antara 9:16 hingga 16:9 (16:9 horizontal, 1:1 persegi, 4:5 atau 2:3 vertikal, dan 9:16 potret penuh). Dimensi minimal 600 x 315 (1.9:1 lanskap) atau 600 x 600 (persegi). Ukuran file maksimal 4GB.
Jenis iklan apakah di Facebook Ads?Jenis Iklan Facebook Ads. Awareness. Brand awareness. Brand awareness adalah objektif iklan yang bertujuan untuk mengekspos suatu produk atau brand agar bisa dilihat dan diketahui lebih banyak orang. ... . 2. Consideration. Traffic. ... . 3. Conversion. Conversions.. Marketing objective apa yang harus kita pilih di Facebook Ads Manager?Cara Memilih Objective Campaign Facebook Ads yang Tepat. Brand Awareness.. Reach.. Traffic.. App Installs.. Video View.. Lead Generation.. Post Engagement.. Page Likes.. Apa saja metode pembayaran automatic payment pada Facebook Ads?Pembayaran Facebook Ads dapat dilakukan melalui kartu kredit (debit) atau tanpa kartu kredit. Dan pembayaran tanpa kartu kredit, dapat dilakukan dengan 3 cara, yakni pembayaran melalui bank lokal, paypal dan kupon.
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