If investing can bring higher returns, why should you put money in a savings account at all?

And like the interest earned in a savings account, your share investments may also give you an income in the form of dividends. Or, if you have an investment property, you may earn an income through the rent your tenants pay.

However, unlike a bank account, your investments also have the potential to grow or fall significantly in value – sometimes quite rapidly. This means you have the chance to make a lot more money than you can just by saving your cash, but it also opens you up to the risk of losing your money.

Think in years, not months or days

The aim would be to make money on an investment by buying it at one price and selling it at a higher price that covers your costs and still delivers you a profit.

But markets rise and fall in value all the time and not even experts claim they can 100% predict where prices will go from one day to the next.

For most investors, it can be wise to consider the long-term when investing, make sure you know your personal risk appetite and work towards reaching your personal financial goals over time.

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What’s the difference between saving and investing?

This is putting money aside, bit by bit.

You usually save up to pay for something specific, such as a holiday, a deposit on a home, or to cover any emergencies that might crop up (like a broken boiler).

Saving usually means putting your money into cash products, such as a savings account in a bank, building society, or credit union.

This is taking some of your money and trying to make it grow by buying products that might increase in value over time. For example, you might invest in stocks, property, or shares in a fund.

While the gains from investing can be bigger than saving, the value of investments can go down as well as up.

1. Setting up an emergency fund

Everybody should do their best to build up an emergency savings fund.

The general rule is to have at least three months’ worth of living expenses saved up in an instant access savings account. This should include rent, food, school fees and any other essential outgoings.

Your emergency fund means you have some financial security if something goes wrong.

Now that you’ve got an emergency fund, it’s a good idea to save a bit more if you can afford it. Set yourself savings goals and put away enough to buy what you want. This could be a house deposit, a wedding, or a trip.

You could also start to think about investing your money if you don’t need the money in the next five years.

The only time you shouldn’t save or invest is if you need to get your debts under control.

Before choosing to invest your money, remember that there’s always the risk that your investments can go down as well as up. That means you could lose money.

Choosing whether investing is right for you also depends on:

• how much cash you have available
• how old you are
• what your personal circumstances are.

You also need to consider your goals – specifically if they’re long, short, or medium term:

• short-term goals are things you plan to do within the next five years, such as take a holiday
• medium-term goals are things you plan to do within the next five to ten years, such as save for a mortgage deposit
• longer-term goals are ones where you won’t need the money for ten years or more, such as a retirement fund.

For your short-term goals, the general rule is to save into cash deposits, such as bank accounts.

The stock market might go up or down in the short-term, and if you invest for less than five years you might make a loss.

For the medium-term, cash deposits might sometimes be the best answer. But it depends on how much risk you’re willing to take with your money to achieve a greater return on your investment.

For example, if you’re planning to buy a property in seven years and you know you’ll need all your savings as a deposit and don’t want to risk your money, it might be safer to put your money into a savings account.

However, bear in mind that your savings will still be at risk from inflation.

This is where the interest you earn on your savings fails to keep up with the rate of inflation so the buying power of your money is reduced.

If your needs are more flexible, you might consider investing your money. This is providing you’re prepared to take some risk with your original capital to try and achieve a greater return on your investment than would be possible by saving alone.

For longer-term goals, you might want to consider investing. This is because inflation can seriously affect the value of cash savings over the medium and long-term.

Stock-market based investments tend to do better than cash over the long-term, providing an opportunity for greater returns on any money invested over time.

You can lower the level of risk you take when you invest by spreading your money across different types of investments. This is called diversification.

When investing, it’s a good idea to consider if you would benefit from professional advice from a regulated independent financial adviser.

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