How to set spending limit on Instagram ads

Payment Method Missing. Your Account is Unsettled. Account Spend Limit Reached.

If you have received one of the following messages, there are a few steps you can take to help resolve this error.

All of these issue can be solved in Facebook's payment settings here. For more details pertaining to your issue, please see below.

You can refer to this guide:

Or you can watch this video walkthrough:

You must have a valid payment method associated with your Facebook ad account before you can create ads. The budget for your ad campaign will be charged to the payment method attached to your Facebook Ad Account.

How to fix: Please add a payment method to your account here.

In the Payment Method section, click Add Payment Method.

Choose the payment method you want to add, fill in your information, and click Continue. Follow any additional instructions to add your payment method.

Then, edit your ad campaign in ToneDen. Select update campaign to relaunch your ad campaign to Facebook.

Your Account is Unsettled

The Facebook ad account has an outstanding unpaid balance on it and needs to be paid before more ads will be delivered.

  1. 1.

    Select the Add Payment Method button.

  2. 2.

    Enter your credit or debit card details or connect your PayPal account.

  3. 4.

    Edit your ad campaign in ToneDen.

  4. 5.

    Select Update Campaign to relaunch your ad campaign to Facebook.

An account spending limit is an overall limit on how much your ad account can spend across all the ad campaigns you're running. If you set an account spending limit, delivery of your ads will stop when that limit is reached to help ensure that you don't pay more for ads than you want to. This limit is optional, but it can help you control how much you're spending on Facebook ads.

Change Account Spending Limit

  1. 2.

    In the Set Your Account Spending Limit section, click Change.

  2. 3.

    Enter the limit you'd like to use. You won't be able to set a limit less than 10% above what you've already spent. For example, if your current limit is $150 and you've spent $100, the minimum you can lower your limit to is $110.

  3. 5.

    Edit your ad campaign in ToneDen.

  4. 6.

    Finally, select Update Campaign to relaunch your ad campaign to Facebook.

Note: If you get an error telling you that you've made too many changes to your account spending limit, wait an hour and try again. Currently, you can only change your account spending limit ten times an hour.

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Your account spending limit will be updated in about 15 minutes.

Did you know that you can set a limit for how much your ad account can spend? This can be really useful... until you actually hit the limit 😨

How to set spending limit on Instagram ads


Facebook automatically switches off all your ads once this happens. They send an email notification to let you know, but it sometimes gets lost in a spam folder. We don't advise using a limit unless you are keeping an eye on it, as Facebook doesn't notify us when you reach it 😞

You will see a little note under your ads' statuses in your Ad Account stating "Account spending limit reached". Here's how you can fix it:

Log into your Facebook Ad Account -> Click Ads Manager:

How to set spending limit on Instagram ads

Next, under Settings, click Billing:

How to set spending limit on Instagram ads

Click Payment Settings:

How to set spending limit on Instagram ads

At the end of the Payment Settings page, you will see this box, that lets you set, change, remove, or reset a spending limit for your whole ad account. Most importantly, it will let you know if you have hit the existing limit:

How to set spending limit on Instagram ads

If your spend is equal to the limit listed, you will need to either change, remove, or reset the limit:

How to set spending limit on Instagram ads

Once one of these actions has been taken, your ads should automatically start to run again 🎉 As always, please get in touch if you run into any trouble!

How do I set up ad account spending limit?

Your account spending limit is set and you can now start tracking how much you spend toward your limit as you run ads..
Open your Facebook app, tap. and then tap Ads Manager..
Tap Billing..
Tap Account Spending Limit..
Enter the limit you'd like to use..
Tap Set Limit..

How do I allocate a budget on Instagram ads?

Pay per Click (PPC) * Number of Clicks = Ad Spend..
Number of Clicks * Website Conversion Rate (CR) = Number of Customers..
Number of Customers * Average Customer Value (ACV) = Revenue..
Revenue / Ad Spend = ROI..

How much should I spend on Instagram ads per day?

At least 50 cents a day for impressions. If you're being charged for clicks, likes, video views or post engagements your daily minimum needs to be at least $2.50. Low-frequency events, such as offer claims or app installs, need to be charged at a daily minimum of $20 a day.

How much should you spend on Instagram ads per month?

On average, Instagram advertising costs between $0.20 to $6.70, depending on the bidding model. For CPC or cost-per-click, advertisers pay $0.20 to $2 per click. For CPM, or cost-per-impressions, advertisers pay $6.70 per 1000 impressions. For CPE, or cost-per-engagement, advertisers pay $0.01 to $0.05 per engagement.