An alternative to being a follower in a large market is to be a leader in a small market.

53)An alternative to being a market follower in a large market is to be a leader in a small market. Thistype of competitor is called a(n) ________.A)strategic cloneB)segment kingC)guerilla marketerD)marketing knaveE)market nicher

56) An alternative to being a marketfollower in a large market is to be aleader in a small market. This type ofcompetitor is called a ________.A) marketing kingB) market nicherC) segment kingD) guerilla marketerE) strategic cloneBPage Ref: 308Objective: 3Difficulty: Easy

Marketing Management Chapter 11